Vild

To encourage more children to connect with nature, Denmark’s Nature Conservation Association created a new concept aimed at families. This project includes an engaging website where parents and children can gather ideas for outdoor activities and nature-inspired games in a club-like setting. To make it even more interactive, children earn badges for completed activities, which can be attached to a sponsored backpack. The goal is to inspire a love of nature that might one day lead children to become adult members of the association.